Dell was looking for a sustainability report to highlight the CSR initiatives taken by them across India in partnership with several companies/NGOs and Not-for-Profits across India. The report had to be unique, smart and beautifully designed to capture the essence of the initiatives and the social angle of the narrative.
Since the several CSR initiatives in the report were around children, we chose the kids’ illustrations and doodles as a base theme for the report and evolved the complete concept of the report inspired from the same. Several smart and quirky illustrations were developed for every page and were used across the report, imbibing a spirit of child learning & education focus.
Being a CSR Report and talking also on the areas of planet care, we took a BOLD move and printed the report using biodegradable ink on the recycled paper developed from elephant dung making the entire report carbon neutral. We also encountered several challenges in printing the white colour as the natural white base was not available and this was nailed using a double-layered print masking technology where every printing was done twice for the pages where while colour was required to be shown for the correct representation of the graphics and design.
Overall the report was well received and, the reimagined reporting experience was highly appreciated by the Indian and global leadership team at Dell EMC technologies. More than 300 physical copies of the recycled report were printed and distributed across different divisions of the organization.