Virtual Covid Marshall, a solution from the SIS group is an Artificial Intelligence and Machine learning-based Covid compliance monitoring system to detect the adherence to all the norms in the area it is being implemented.
The client approached us with only a concept at hand and was looking for a partner for a faster turnaround to develop the brand strategy, identity, design system, brand language, marketing collaterals for enabling the sales team and digital launch of the solution.
Our ideation experts penned down the core competencies, USP of the product and prepared a value creation model for the positioning of Virtual COVID Marshall.
Every single element was prepared from scratch which included the communication roadmap for marketing, PR, Sales enablement, email marketing, one-to-one model and Social media.
We created multiple identity options that can reflect the solution offering, COVID, aspect of compliance in the minimalistic form and proposed multiple options for the client to select one. Further, we conceptualized the comprehensive brand identity and language, and then we implemented the same in preparing the marketing assets.
We developed a comprehensive sales and marketing docket to train the internal team & customers on the solution, features, product journey, its benefits and reason to believe. The sales and marketing presentation helped the team in building the interest of the potential customers much before the official launch was announced.
Finally, we created multiple variants of short films, website infographics, Animated GIFs and newsletters to enable the seamless digital communication of the solution to the world.
We went a step ahead & developed the engaging solution video in a span of just 1 week explaining the complete solution, installation, interface explanation and applications.
The client not only found the entire solution worthy but also did a significant amount of active conversions within the first week of the launch of our solution. We take pride in being a part of this creation with a holistic approach.