BRANDING
SHOWCASE

Branding show case

SUMMARY

Project Scope

Rapid, a not-for-profit driving cancer awareness, aimed for an inviting brand identity to appeal to a wide audience. INKLUSIVE led the project, covering brand identity, naming, and various communication materials

Approach

In-depth research, bold design trends, and inspiration informed our mission to craft a bold and minimalistic brand, echoing Rapid's cancer awareness commitment

Deliverables

We delivered a comprehensive design package, including a design language, three identity concepts, a flexible color palette, an icon set, brand architecture, a brand evolution strategy, and various brand touchpoints. Additionally, we produced an annual report, presentations, stationery, email signatures, web banners, and a membership brochure. Rapid now champions cancer awareness, ready to engage a diverse audience and drive its mission of enhancing lives and disseminating cancer prevention and care knowledge.

rapid fevicons

Our Approach

5D Methodology

DiscoveryDissectionDevelopDesignDeliver

Discovery

Project Introduction & Requirement gathering

Client was planning to come up with a not for profit institution, more of a council which acts, educate and become a guiding spirit for cancer awareness within India and globally. They wanted to brand it so that it has a distinctive and very warm branding to it, it should appeal the doctors, Industry experts, Government bodies, senior people, Industry veterans, Researchers, Pharma companies, media. The over all project involved development of Identity, Brand Architecture, Tagline, Naming optimisation and finalisation, working on brand communication collaterals, starting from presentation, Brochure, Presentation template, Annual report template, Guidelines, Social media template, website.

rapid favicon

Discovery

Dissection

Research & Benchmarking

We carried out a complete research, and learnet cancer as an industry, Pharma as an Industry, Bold and Minimalist design research study and inspiration research, we wanted to build a bold and minimalistic brand and basis the same we identified some routes and moved to the identity exploration phase.

Research & Benchmarkingcircle gradient
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Develop

Identity Exploration

This phase was revolving around 3 design routes, we started with DNA Helical structure, 2nd was Cell Growth which represents a rapid growth and the 3rd was the Ribbon Inspired which is generally used for cancer.

Identity Exploration

Develop

Proposed Identity Routes

Route 1

DNA Helical Structure

DNA Helical Structure
Route 2

Cell Growth

Cell Growth
Route 3

Ribbon Inspired

Ribbon Inspired
Route 4

Ribbon and Helical Structure

Ribbon and Helical Structure
Route 5

Ribbon Inspired

Ribbon Inspired
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Develop

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rapid against cancer
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Route 1

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rapid logo gallery

Route 2

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rapid against cancer
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Route 3

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rapid cancer ecosystem

Route 4

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rapid cancer
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Route 5

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Design

Final Logo

rapid brandrapid brand
rapid brand
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Design

Design Language & Theme

We’ve pioneered a dynamic design language, breaking free from convention to embrace vibrant colors, diverse typography, and fluid elements. This approach empowers our designers with creative freedom, infusing our work with vividness and an electrifying sense of fluidity, breathing new life into our designs.

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Design

Icon Set

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Design

Brand Architecture

Under this Alliance the parent Company planned to have round table conference, meetup developing a knowledge hub and creating a talks platform, where people will share their insights and knowledge.

Design

Brand Evolution

Brand Evolution for spreading the awareness for unique different types of cancer. That’s why we have thought multiple colour options. The ribbon plays a dynamic role and can be changed in different colours as per the need

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Design

Typography

Filson Pro.

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789

Gilroy

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789

Design

Colour Palette

primary colourssecondary coloursgradient

Deliver

Brand Touchpoints

Brand Touchpoints
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Deliver

Report

Report
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Deliver

Brand Evolution

We built a vibrant and dynamic presentation to explain the entire story and narrative, what it entails for different stakeholder, be it doctor, community, hospitals, students, patient. Everyone was an important stakeholder and the presentation was built keeping them in mind.

Brand Evolution

Deliver

Stationary

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Deliver

Email Signature

Email Signaturecircle gradient

Deliver

Membership Brochure

Membership BrochureMembership BrochureMembership BrochureMembership BrochureMembership BrochureMembership Brochure

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