Due to the pandemic and the urge of standing out, brands are trying their hands at unusual tactics as the world has turned virtual. At the same time, a handful of brands are doing things differently while keeping the portrayal modest and simpler.
Nissan came out as one of them, The Global Unveil of Nissan Magnite was happening for the 1st time in India, the stakes remained high throughout. We worked around the product strategy of BIG. BOLD. BEAUTIFUL. and delivered a near-live experience for the global virtual audience waiting to see this car go LIVE.
While all the other brands were busy creating virtual gimmicks, 3D flying objects on the screen, Nissan had a very different perspective to advocate the fact that they are BOLD and ready to take on new challenges for their customers and the world will be back to normal soon.
INK PPT perfected more than 100 slides within 15 days that involved the 3 members in total. The small and efficient team worked on synchronizing every slide according to the background audio and speakers' timing. Also, subtle animation kept ongoing simultaneously. Adding to the excellence, the whole rendering got completed in the 4K Video Quality for every slide which later went into post-production to completely stitch the show seamlessly.
A simplistic event turned out to be a grand one and never made the audience realize that they are not even present physically to witness the global unveil in India.