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Why Explainer and Corporate Films Matter

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Deveshwar Bhardwaj
People sitting at a table with a computer screen displaying a picture of a person. Illustrating the importance of explainer and corporate films.
Why Explainer and Corporate Films Matter

In today's digital era, businesses face the challenge of capturing the attention of an increasingly distracted audience. Visual storytelling, epitomized by explainer videos and corporate films, offers a solution. These mediums distill complex ideas into engaging narratives, bridging the gap between brands and consumers. By leveraging captivating visuals and concise storytelling, businesses can convey their message effectively and leave a lasting impression.

Furthermore, explainer videos and corporate films provide an opportunity for brands to showcase authenticity and transparency, crucial elements in building trust and loyalty. In a crowded marketplace, where differentiation is key, these visual mediums allow businesses to carve out a distinct identity and connect with their audience on a deeper level. As consumers continue to seek meaningful interactions with brands, the importance of visual storytelling through motion graphic explainer videos and corporate films only grows stronger.

Visual content holds a unique power in captivating audiences, surpassing the impact of text or static images. This heightened engagement translates into enhanced conversion rates and bolstered sales figures. Corporate films serve as dynamic platforms for businesses to exhibit their offerings in real-world scenarios. Whether through dynamic product showcases, authentic customer testimonials, or succinct explainer videos, visual content enables potential customers to grasp the value proposition more comprehensively, thus driving sales.

Motion graphic explainer videos, in particular, excel in simplifying complex concepts. By distilling intricate information into easily digestible visuals and narratives, they facilitate a seamless understanding of your product or service, significantly enhancing audience comprehension.

“Our signup rate from paid ads just about doubled after we put the video on our home page. We made no other changes”. – Andrew Erlichson, CEO, Phanfare.

Immediate Engagement

In a world where attention spans are shrinking, explainer videos and corporate films grab attention from the first second. The combination of visual elements, narration, and music engages multiple senses, making the message more memorable.

Simplifying Complexity

INK PPT's design of Thunes' Explainer video simplifies the intricacies of global transactions. Titled "Thunes' Payment Model: Transforming International Transactions," the video elucidates Thunes' Global Payment Solution Model with clarity and accessibility. INK PPTs creative direction, conceptualization, and production expertise ensure a seamless narrative that demystifies complex financial concepts. From seamless integration to instant payments and transparent processes, the video highlights Thunes' innovation in the fintech landscape. It caters to diverse audiences, from business professionals to entrepreneurs, offering valuable insights into efficient global payments.

Beyond Thunes' model, the motion graphic explainer videos explores broader themes like financial technology innovation, cross-border payments, and efficient payment processing, positioning Thunes as a leader in shaping the global economy. Through collaboration, Thunes and INK PPT deliver an educational and empowering resource that simplifies the understanding of international transactions. Watch the video on Thunes' website to embark on an enlightening journey into the future of global payments.

Complex animations and motion graphics break down intricate concepts into digestible pieces. For instance, Thunes' Payment Model video transforms the convoluted world of international transactions into an easily understandable story.

Versatility Across Platforms

A person holding a phone displaying social icons. Versatility Across Platforms.

Whether it's social media, websites, or presentations, explainer videos and corporate films can be adapted and shared across various channels, amplifying their reach and effectiveness.

Here's how you can make the most of this

1. Social Media: Share snippets on Instagram, Facebook, Twitter, LinkedIn, and TikTok. Customize for each platform and use trending hashtags to boost visibility.

2. Websites: Embed full or shortened versions on landing pages, product/service pages, or blogs for enhanced engagement and understanding.

3. Presentations: Incorporate clips into presentations for conferences or meetings to captivate audiences and make your message more memorable.

4. Email Marketing: Include video thumbnails or GIFs in emails to improve click-through rates and conversions.

5. Online Ads: Use videos in digital advertising campaigns across platforms like Google Ads, Facebook Ads, or YouTube Ads for higher engagement.

6. Training Materials: Use corporate films for employee training sessions or onboarding to enhance comprehension and retention.

7. Events and Tradeshows: Play videos on loop at booths during events or tradeshows to attract visitors and communicate your brand message effectively.

8. Internal Communication: Share corporate films internally to align employees with your company's mission and goals, fostering a sense of belonging and motivation.

Key Components of Effective Visual Storytelling

A poster showcasing diverse individuals engaged in various activities. Key Components of Effective Visual Storytelling.
  1. Narrative Flow: Crafting a story that resonates with the audience, illustrating challenges, and presenting solutions.
  1. Visual Appeal: Utilizing vibrant animations and high-quality graphics to captivate viewers (Reference screenshots).
  1. Clear Messaging: Ensuring the core message is delivered succinctly and memorably.
  1. Brand Integration: Seamlessly incorporating brand elements to boost recognition and loyalty.
  1. Emotional Engagement: Eliciting emotions such as empathy, joy, or surprise through compelling visuals and narratives to create a deeper connection with the audience.
  1. Consistency: Maintaining a cohesive visual style, tone, and messaging throughout the storytelling process to reinforce brand identity and prevent confusion.
  1. Interactivity: Incorporating interactive elements such as clickable hotspots, quizzes, or polls to enhance viewer engagement and participation in the storytelling experience.
  1. Authenticity: Presenting genuine and relatable stories that resonate with the audience's values, beliefs, and experiences, fostering trust and credibility.
  1. Visual Hierarchy: Organizing visual elements in a way that guides the audience's attention and emphasizes key messages or plot points effectively.
  1. Adaptability: Tailoring the visual storytelling approach to suit different platforms, devices, and audience preferences, ensuring maximum reach and impact.
  1. Call to Action (CTA): Including clear and compelling CTAs to prompt viewers to take desired actions, whether it's making a purchase, signing up for a newsletter, or sharing the story with others.
  1. Storytelling Arc: Structuring the narrative with a beginning, middle, and end to create a satisfying and memorable storytelling experience that keeps viewers engaged from start to finish.
  1. Accessibility: Ensuring that visual content is accessible to all audiences, including those with disabilities, by providing alternative text descriptions, captions, and other accessibility features.
  1. Feedback Mechanism: Encouraging audience feedback and participation through comments, ratings, or social media sharing, allowing for continuous improvement and refinement of visual storytelling strategies.

Case Studies Highlighting Success

Cartoon illustration of people in front of a building and bank. Case Studies Highlighting Success.

DT One Micropayment Solutions (Product Video Designed by INK PPT): This video illustrates how product explainer videos can simplify the explanation of micropayment solutions, engagingly showcasing the benefits and functionalities.

Background: DT One, a leader in micropayment solutions, sought expansion globally. Specializing in prepaid and non-cash micropayments, DT One aimed to strengthen its presence worldwide, seeking a partnership with a creative agency specializing in visual communication.

Partnership with INK PPT: DT One partnered with INK PPT, known for crafting engaging product explainer videos. Collaborating closely, they aimed to create a captivating video presentation, aligning with DT One's objectives and offerings.

Collaboration Process: DT One and INK PPT collaborated seamlessly, delving into DT One's services and industry landscape. Through comprehensive discussions, they crafted a narrative resonating with the target audience.

Showcasing Unique Value Propositions: INK PPT highlighted DT One's unique micropayment solutions through captivating visuals and messaging, emphasizing partnerships with leading kiosk networks worldwide and the benefits of micropayments for businesses.

Result and Impact: The collaboration produced remarkable  product explainer videos that exceeded expectations, resonating with audiences globally. Its engaging narrative and visuals captivated viewers, driving exploration of DT One's offerings.

Empowering Businesses: Through persuasive visual communication, DT One empowered businesses to expand globally, showcasing micropayments' potential for revenue growth and customer engagement. Simplifying complex concepts, the video facilitated informed decision-making among prospective clients.

Crafting Your Story

Identify Your Core Message: Start with the key message you want to convey and build your story around it.

Understand Your Audience: Tailor your motion graphic explainer videos's tone, language, and content to match your audience's preferences and needs.

Collaborate with Professionals: Consider hiring a professional presentation design company or a pitch deck design agency to ensure high-quality production.

Keep It Concise: Respect your audience's time by keeping your video succinct and focused. Aim to convey your message in the shortest time possible without compromising clarity.

Incorporate Visual Storytelling: Utilize compelling visuals, such as Complex animations, graphics, and images, to enhance the narrative and capture viewers' attention more effectively.

Leverage Emotional Appeal: Connect with your audience on an emotional level by incorporating storytelling elements that evoke empathy, humor, or inspiration, making your message more memorable and impactful.

Call to Action: Clearly define the desired action you want your audience to take after watching the video, whether it's visiting your website, signing up for a newsletter, or making a purchase. Make the call to action prominent and compelling to encourage engagement.

The Impact of Great Presentations

● Enhanced Understanding: Complex animations and explainer videos can demystify complicated products or services, leading to better customer comprehension and interest.

● Increased Conversion Rates: Engaging and informative videos often lead to higher conversion rates, as they can effectively communicate value propositions and encourage action.

● Improved Brand Perception: Well-designed presentations can elevate the perceived professionalism and credibility of a brand or individual, fostering trust and loyalty among stakeholders.

● Enhanced Retention: Dynamic presentations that incorporate storytelling, visuals, and interactive elements can significantly improve information retention among audiences, ensuring key messages are remembered long after the presentation.

● Expanded Reach: Compelling presentations have the potential to go viral on social media platforms, reaching a broader audience and generating increased brand awareness and engagement.

● Competitive Advantage: Companies that consistently deliver outstanding presentations can differentiate themselves from competitors, positioning themselves as industry leaders and innovators.

● Strengthened Relationships: Effective presentations can serve as powerful relationship-building tools, allowing presenters to connect on a deeper level with their audience and establish meaningful connections.

● Empowered Teams: Internally, well-crafted presentations can inspire and motivate teams, aligning them with organizational goals and fostering a sense of unity and purpose.

● Thought Leadership: Thoughtfully crafted presentations can establish individuals as thought leaders in their field, positioning them as experts and influencers whose insights are sought after and respected.

● Opportunity Creation: Great presentations have the potential to attract new opportunities, whether it's securing partnerships, attracting investors, or garnering speaking invitations at prestigious events.

● Continuous Improvement: Analyzing the impact and feedback from presentations allows presenters to continuously refine their messaging and delivery, driving ongoing improvement and effectiveness.

● Positive Impact on Decision-Making: Persuasive presentations can sway opinions and influence decision-making processes, whether it's convincing investors to fund a project or persuading consumers to purchase a product.


“The play button is the most compelling call to action on the web.” – @MichaelLitt, Co-Founder and CEO at Vidyard

Explainer videos and corporate films are not just trendy tools but essential components of modern business communication strategies. They offer a dynamic way to tell your brand's story, explain your products or services, and connect with your audience on an emotional level. As the digital landscape becomes more crowded, the power of visual storytelling through these mediums will only continue to grow.

Here from the experts

Carl Kwan discusses the power of explainer videos as engaging marketing tools. He emphasizes the importance of clarity and relevance to the audience, citing a successful example with PagePath that doubled lead generation in two email campaigns. Kwan advocates for concise messaging devoid of unnecessary details, focusing on delivering impactful information to drive results efficiently.

This YouTube video highlights Zeelo as a top smart mobility platform for organizations and schools, emphasizing its modern visuals and engaging narration. It effectively communicates Zeelo's essence and key messages in a concise manner.

Explainer videos, exemplified by Andre Oentoro's companies Breadnbeyond and MilkWhale, are potent tools for enhancing brand visibility and marketing impact. With clients across 28 countries, these videos offer concise and engaging content, sparing viewers from visual clutter. In a podcast featuring Andre, he elaborates on how explainer videos can effectively drive brand growth.

“Marketing is no longer about the stuff that you make, but the stories you tell.” – @thisissethsblog, Seth Godin, Author

Here is facts supported by data

- 81% of businesses witnessed a sales boost after utilizing explainer videos.

- 74% of users who viewed explainer videos went on to make a purchase.

- 53% of businesses reported a reduction in support calls due to explainer videos.

- 76% of businesses experienced an increase in website traffic thanks to explainer videos.

- Explainer videos shorter than 15 seconds are shared 37% more frequently.

By harnessing the power of explainer videos and corporate films, businesses can navigate the complexities of digital communication, leaving a lasting impression on their audience and paving the way for meaningful connections and conversions.

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Portrait of Deveshwar

About the Author

Deveshwar Bhardwaj - Embracing Creativity and Innovation

In one realm, I dive into marketing activities, while in another, I oversee project management. Beyond my roles, I'm a content writer, marketing professional, engineer, tech enthusiast, and artist, finding my passion at the crossroads of creativity and innovation. Join me on this journey, where we explore endless business possibilities one story at a time.

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