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Mastering the Art of Animated Explainer Videos

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Deveshwar Bhardwaj
 A woman confidently holds a laptop displaying a captivating video, showcasing the mastery of animated explainer videos
Mastering the Art of Animated Explainer Videos


In this dynamic realm where information overload is a constant threat, animated explainer videos possess an unparalleled ability to cut through the noise and deliver impactful messaging. They wield the power to distil intricate ideas into digestible visuals, leaving a lasting impression on viewers and driving desired actions.

Join us on a journey to delve into the intricacies of mastering best explainer videos. Whether you're a seasoned marketer seeking to revitalize your brand messaging or an aspiring content creator eager to make your mark, this blog will equip you with the insights, strategies, and inspiration needed to excel in the realm of animated explainer videos. So, let's embrace the challenges, and celebrate the triumphs of mastering the art of animated explainer videos. Welcome aboard!


In the digital age, capturing your audience's attention quickly is critical, and explainer videos production are your best bet. These engaging tools can simplify complex information, boost your brand's visibility, and enhance user understanding—all within minutes. In the rapidly evolving digital landscape of today, animated explainer videos possess the narrative prowess akin to superpowers. Whether you're a creative individual experimenting with content, an entrepreneur showcasing your products, or a marketer aiming to foster stronger connections with your audience, this guide is tailored for you. The Top Explainer Video Agency will assist you in crafting videos that not only convey your message effectively but also captivate attention.

Understanding the Value of Animated Explainer Videos

Animated explainer videos are not just visual treats; they're strategic tools crafted to enhance communication and engagement. 

  • Increased Retention:
    Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
    Source: https://offeo.com/learn/video-vs-text#:~:text=People%20retain%20information%20better%20when,10%25%20when%20reading%20the%20text.
  • SEO Boost:
    Websites with videos can increase organic search traffic by attracting more clicks.
    Source: https://www.linkedin.com/pulse/how-get-more-organic-traffic-your-website-9-proven-strategies-r8cre/
    According to a study by Wyzowl, 96% of consumers say they have watched an explainer video to learn more about a product or service, highlighting the popularity of this format for engaging audiences.
    Animoto's Social Video Forecast reports that 93% of businesses gain new customers as a direct result of video content on social media platforms, underscoring the importance of animated explainer videos in reaching and engaging audiences on social channels.
    Research by HubSpot suggests that videos are remembered by consumers for longer periods compared to text or static images. Motion graphic explainer videos, with their captivating visuals and storytelling elements, contribute to stronger brand recall and recognition.
    With the increasing consumption of content on mobile devices, animated explainer videos are highly compatible with mobile viewing. A study by Cisco predicts that mobile video traffic will account for 78% of total mobile data traffic by 2026, highlighting the importance of mobile-friendly video content.
    [Cover image idea: An eye-catching, colorful animation sequence illustrating complex data being simplified]

Image Idea:  

What Makes a Great Explainer Video?

Woman at desk with computer and tablet, creating an explainer video.

Think like the consumer, if you're delving into the details of a new product that caught your attention recently, you're in for a treat—chances are, there's a video waiting for you. While most companies furnish ample information about their offerings on their websites, one of the favoured methods to convey this information to potential customers is through an explainer video. Creating a compelling explainer video involves more than just animation. It needs a narrative that resonates, high-quality production, and a clear call to action.

Here are the key components:

Clear and Concise Script:

A well-researched script is the main component of every explainer vide production. It should be clear, concise, and focused on conveying the main message or idea. The script should address the audience's pain points or needs and offer a solution or benefit provided by the product or service.

Compelling Storytelling:

Incorporating storytelling elements helps to create an emotional connection with the audience for the best results to your Explainer videos production. The video should have a compelling narrative structure with a beginning, middle, and end, leading viewers on a journey that keeps them engaged until the conclusion.

Visual Appeal:

Visuals play a crucial role in capturing the audience's attention and conveying information effectively. Use vibrant colors, engaging animations, and appealing graphics to make the video visually appealing and memorable. High-quality graphics that align with your brand and message.

Professional Voiceover:

A professional voiceover adds credibility and enhances the overall quality of the video. Choose a voice actor whose tone and style align with the brand personality and target audience.

Appropriate Length:

Keep the length of the video concise and focused to maintain the audience's interest. Aim for a duration of 60 to 90 seconds to deliver the key message effectively in the Motion graphic explainer videos without overwhelming the viewer. 

Brand Consistency:

Ensure that the video aligns with the brand identity, tone, and values. Use consistent branding elements such as logos, colors, and fonts to reinforce brand recognition and credibility.
Read an article on creating effective scripts for explainer videos

Choosing the Right Explainer Video Company

Woman sitting on bean bag chair with laptop. Choosing the Right Explainer Video Company

Selecting a skilled explainer video company is crucial. Look for portfolios that demonstrate creativity, quality, and a style that matches your brand's voice. Selecting the right explainer video company is paramount as it directly impacts the quality, effectiveness, and success of your video marketing endeavours. A reputable company brings creative expertise, production quality, and customization options to the table, ensuring that your video aligns seamlessly with your brand identity and marketing goals.

Here are top agencies known for delivering impactful explainer videos:

Why Choose INK PPT for your next explainer film?

INK PPT's sole concept is to channelise thoughts through captivating decks, graphics, and graphical Explainer Video Services which pulls together visual communication & storytelling in the most persuasive way. They believe in sitting with the client and understanding their perspective in the most desired manner. For sure there are many firms in the market who say that they strategise in the best of the consumer interests. And ‘One project at a time’ makes them focus on all the elements that are needed to be orchestrated in the best way. 

For further understanding read this case study to understand better:

Know in detail about the services 

Pro Tip:

Always request a storyboard before production begins to ensure the video aligns with your vision and goals.

Integrating Explainer Videos into Your Marketing Strategy

Integrating explainer videos into your marketing strategy can be a game-changer, offering a dynamic and engaging way to convey complex ideas or promote products/services. These videos leverage concise storytelling, animation, and visuals to captivate your audience and clarify key messages effectively. By breaking down concepts into digestible chunks, they enhance comprehension and retention, making them invaluable tools for driving brand awareness, educating customers, and boosting conversions. Whether used on social media, websites, or email campaigns, explainer videos can resonate with diverse audiences, fostering deeper connections and ultimately driving business growth.

Top Explainer Video Agency in the various other ways: 

Product Demonstrations- Showcase the features and benefits of your products or services in action, helping potential customers understand how they work and why they need them.

Website Screening – In this Animated Explainer Video Company creates a video content in which the site elements have been put up to tell in detail about the product and services wise. 

Educational Content -Create tutorials or how-to videos that offer valuable insights or teach specific skills related to your industry, positioning your brand as an authority and building trust with your audience.

Brand Storytelling- Use animated characters or narratives to tell the story of your brand, its mission, values, and unique selling proposition, fostering emotional connections with your audience.

Detailed Training- Simplify intricate ideas, technologies, or processes using visual aids and straightforward explanations, making them accessible to a broader audience and driving understanding.

Call To Action (CTA) -Incorporate explainer videos into your CTAs to encourage viewers to take specific actions, such as subscribing to your newsletter, signing up for a free trial, or making a purchase.

Social Media Involvement- Share short, attention-grabbing snippets of your explainer videos on social media platforms to increase engagement, drive traffic to your website, and expand your reach organically.

Email Marketing-Enhance your email campaigns by including animated GIFs or clickable thumbnails of your explainer videos, enticing recipients to click through and learn more about your offerings.

Event Promotion- Use videos to generate buzz and excitement for upcoming events, conferences, or product launches, highlighting key details and encouraging attendance or participation.

Link to YouTube tutorials on integrating videos into marketing campaigns

Measuring the Impact of Your Explainer Video

To truly understand the value of your explainer video, track metrics like:

  • View Count: The total number of views your video receives across all platforms provides an initial indication of its reach and popularity.
  • Watch Time: Measure how much of your video viewers are watching. A high watch time indicates that your video is engaging and holding audience attention..
  • Click-Through Rate (CTR): If your video is embedded with a call-to-action (CTA), track the percentage of viewers who click on the CTA link to take the desired action, such as visiting your website or making a purchase.
  • Audience Demographics: Use analytics tools to gather information about the demographics of your video viewers, including age, gender, location, and interests. This data can help you understand your audience better and tailor future video content accordingly.
  • Feedback and Surveys: Collect qualitative feedback from viewers through surveys, comments, or direct messages to gain insights into their perceptions, preferences, and suggestions for improvement.

Watch the podcast on video marketing metrics by a renowned expert:

Leveraging Third-Party Content

Incorporate reviews or case studies from well-respected sources to add credibility and real-world proof of the effectiveness of explainer videos.

Content Licensing: 

Explore opportunities to license relevant content from third-party sources, such as stock footage libraries, animation packs, or audio tracks. Licensed content can provide high-quality visuals, animations, or sound effects that complement your message and elevate the production value of your explainer videos.

User-Generated Content (UGC): 

Encourage your audience to create and submit their own content, such as testimonials, product reviews, or user-generated videos. Incorporating UGC into your explainer videos adds authenticity and social proof, showcasing real experiences and perspectives from satisfied customers or brand advocates.

Expert Interviews:

Collaborate with industry experts, thought leaders, or influencers to provide valuable insights, expertise, or endorsements within your explainer videos. Expert interviews lend credibility to your content and can help position your brand as a trusted authority in your niche.

Customer Stories: 

Feature compelling stories or case studies from satisfied customers who have achieved success or overcome challenges with your products or services. Incorporating real-life examples into your explainer videos humanizes your brand and resonates with viewers on an emotional level.

Visual References and Inspirations:

Draw inspiration from existing content, such as videos, infographics, or presentations, to inform the visual style, storytelling techniques, or design elements of your explainer videos. Analyze successful examples within your industry or niche and adapt proven strategies to suit your brand and objectives.

Content Curation: 

Curate and repurpose existing content from various sources, such as articles, blog posts, or social media posts, to create informative or educational explainer videos. By synthesizing and presenting curated content in a visually engaging format, you can provide value to your audience while saving time and resources on content creation.

Read more about the benefits of explainer videos:


Explainer videos are more than just a trend; they are a powerful multimedia tool that can dramatically enhance how we communicate complex information. Whether you’re looking to increase sales, educate your audience, or boost your online presence, an animated explainer video might just be the game-changer you need. And mastering the art of animated explainer videos offers boundless opportunities to captivate, educate, and inspire your audience. As you embark on your journey to create compelling explainer videos, remember to prioritize clarity, creativity, and consistency to ensure maximum impact. Whether you're looking to boost brand awareness, drive conversions, or simply delight your audience, animated explainer videos serve as invaluable assets in your marketing arsenal. 

So, why wait? Start crafting your next masterpiece today and unleash the full potential of animated storytelling to achieve your business goals. Let your imagination soar, and your audience will follow. Take the first step towards mastering animated explainer videos and watch your brand's story come to life!

Discover our Animated Explainer Video Services

You can’t not communicate.”


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About the Author

Deveshwar Bhardwaj - Embracing Creativity and Innovation

In one realm, I dive into marketing activities, while in another, I oversee project management. Beyond my roles, I'm a content writer, marketing professional, engineer, tech enthusiast, and artist, finding my passion at the crossroads of creativity and innovation. Join me on this journey, where we explore endless business possibilities one story at a time.

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