JKT is the technology arm of the JK organization. It is the IT transformation solution provider and established across the globe for enabling technology centred transformation solutions. They combine technology expertise, value-driven services and business intelligence ensuring continuous success for clients.
Their solutions are designed to equip your business with a competitive edge. JKT specializes in delivering customized solutions that use sustaining and next-generation disruptive technologies to ensure the business stays one step ahead of the competition.
JKT came as a market player being lacking behind the world when it came to marketing communication, they required a refreshed communication strategy for ramping up their global endeavours and future plans of expansion. A new CEO took charge and wanted to transform the organization with an inside-out approach and a new strategy. He insisted on breaking conventional methods and giving tough competition to the giants like Infosys, TCS, Accenture and others.
With the entry of a new CEO in the company, their vision changed and the way of operating and communicating with the outer world was also on the stage of transformation. We also developed a CEO presentation that comprised of his values and strategy to be communicated to the board member and the employees working for the company and about this strategy to bring about the required shift in the organizational thinking. The presentation has a strong visual narrative, smart copywriting and a newer direction as suggested by him.
IT proposals are generally boring, long and never come with the experience for the evaluators. JKT has a vast set of services and multi-country diverse sales teams. So, standardizing the proposals was becoming a challenge and the lifecycle of developing a new proposal was fairly long from 2 weeks to 2 months. We came up with segment-specific proposal frameworks and designs being easily customizable, offering many exceptional usability features. Our framework offered them efficiency in proposal making and the visuals came out to be smart, novel, and young in every aspect. The new proposal template not only helped them streamline the proposals but also reduced the development time to just 3 days from lead to a proposal. All the standard elements like solutions, capabilities, teams, org structure were standardized and made modular in structure for better re-usability.
JKT’s corporate communication required a revamp of communication collaterals for smarter media & industry engagement and association with numerous stakeholders. We made many marketing collaterals for them, pertaining to the new identity and the direction of the organization. Every design element was aligned with the companies values and depicted a recognizable proposition of the organization.
There was a requirement for segment-specific solutions and collaterals were to be designed around the same. We made many such collaterals along with videos for JKT Robotic Process Automation. Compatibility flyers were also developed for different solutions like SAP, PEGA, Automated testing and several others.
As part of our 360 Degree solution, Along with the digital mediums, we also developed communication collaterals for the print. The company required communication in several industry forums, with demonstrations along with the advertisements. We provided the same while keeping the refreshed communication strategy intact that made the industries aware of the positive change in the organization.