The All-New Kia Seltos: A 270° Spectacle

Overview

The All-New Kia Seltos launch at HICC was created as a fully immersive brand experience, combining cinematic storytelling with in-house 3D visuals across a 270° LED canvas, including the roof. Designed for a 30-metre ultra-wide display, the content was delivered up to 40,000 pixels of cinematic clarity for a seamless world-premiere experience.

Project at‑a‑glance

12 weeks of
end-to end delivery

18 design specialists involved

3 fully immersive presentations

Custom-built cinematic driving sequences

Feature-focused visual design

High-performance
in-house render server

Tailored digital environments and landscapes

270 degree
ultra-wide LED canvas including roof

~1000 hours/team member

~12 mins. of 3D rendered at 8K

Key Challenges

Tight timelines, polished outcomes

Speaker-mapped creatives

Multiple brief revisions

Last-day scope addition

Creative Footprint & Process

Research & Mood boarding

Conceptualization & Storyboarding

Asset Creation & Scene Building

Rendering Pipeline Setup

Post Production& upscaling

On‑site Calibration & Rehearsals

Last minute 3D/2D changes

Solution Summary

We adopted a hybrid creative–technical workflow to produce all cinematic 3D content in-house. Pass-based compositing and tiled rendering enabled ultra-wide outputs of nearly 40,000 pixels, while modular environments ensured scalability and flexibility across multiple formats and screens.

Key Learnings

Key learnings included locking screen specifications and frame rate early, getting full 3D model approvals before production, and sharing presentation feedback promptly. Dedicated rendering systems and reliable backup practices were essential for smooth delivery and data security.