The All-New Kia Seltos: A 270° Spectacle

kias-seltos-one-image

Overview

The All-New Kia Seltos launch at HICC was created as a fully immersive brand experience, combining cinematic storytelling with in-house 3D visuals across a 270° LED canvas, including the roof. Designed for a 30-metre ultra-wide display, the content was delivered up to 40,000 pixels of cinematic clarity for a seamless world-premiere experience.

Project at‑a‑glance

12 weeks of
end-to end delivery

18 design specialists involved

3 fully immersive presentations

Custom-built cinematic driving sequences

Feature-focused visual design

High-performance
in-house render server

Tailored digital environments and landscapes

270 degree
ultra-wide LED canvas including roof

~1000 hours/team member

~12 mins. of 3D rendered at 8K

Key Challenges

Tight timelines, polished outcomes

Speaker-mapped creatives

Multiple brief revisions

Last-day scope addition

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