SIS was looking to develop industry specialized B2B solutions covering services for security, facility management, workforce, housekeeping, pest control and building management services for 7 unique industry verticals including Healthcare, Commercial Spaces, Manufacturing, Residential & Township, Education, Data Centre and Pharma.
In order to showcase industry-specific solutions centricity, we created customized infographic rich designs inspired by the industry of security. We created illustrative isometric graphics highlighting different solutions across the client business environment.
Since there were multiple specific solutions being offered for each vertical, the information was difficult to comprehend & causing confusion. To resolve this, We segregated the solution into multiple buckets and created a smart information navigation system, showing the connection between all the slides. We used this navigation in such a way that it worked as a section divider for all the respective slides. In this navigation bar, we used relevant icons to simplify visual communication.
Throughout this project, we made sure that all the decks have a particular consistency, which remains the same for all of the industries while keeping all group brand guidelines in sync. We only used brand colours & fonts throughout and tried to use almost all the brand images in their respective solutions.
Overall 7 decks for different industries were developed, comprising 200+ slides in a short span of 15 days. It was a roller coaster ride as we had limited time and a lot to discover, dissect, develop, design & deliver. The solutions were very well received and highly appreciated by the client. The sales team found them helpful and resulted in better conversion by demonstrating industry expertise.