PROJECT OVERVIEW

Havells approached us to create a premium 3D product animation for the Falcon Garment Steamer. The objective was to visually showcase the product’s design, steam performance, and key features in a clean, studio style environment. The animation was designed to clearly demonstrate functionality such as steam output, fabric smoothening, and ease of use -without relying on live action footage, while maintaining a refined and modern brand tone

CLIENT’S REQUIREMENTS

Present the product clearly and visually
Demonstrate steam performance and wrinkle removal
Highlight key features and ergonomic design
Maintain a premium, minimal visual style
Ensure brand consistency across colours and materials
Create a concise video suitable for digital and e commerce platforms

BUSINESS OBJECTIVES

The main objective was to enhance the digital presentation of the Falcon Garment Steamer by simplifying its functionality through visual storytelling. As fabric care performance is difficult to communicate through static imagery, the animation needed to build trust and understanding at first glance. Since the video was intended for online platforms.

WORK DONE

The production of the video took 2 weeks, during which we:

Refined product models based on references and specifications 
Developed accurate materials and textures for a premium finish 
Created realistic steam and fabric smoothening simulations 
Designed clean studio lighting and camera movements 
Delivered high quality output optimised for digital platforms  
Maintained close coordination to incorporate client feedback efficiently

USER ROLES

7 people animation team, including

Creative Lead defined the visual direction and storytelling approach 
Project Manager coordinated timelines, reviews, and client communication. 
3D Artist handled modeling, texturing, and material development. 
Animators created product motion, steam flow, and fabric interaction. 
2 Lighting & Rendering Artists ensured a premium studio look and clean output. 
Composer\ Editor finalized the visuals with color correction and polish.

TECHNOLOGY STACK

By translating the Falcon Garment Steamer’s functionality into a visually engaging 3D experience, the project helped strengthen Havells’ digital product presentation. The collaboration allowed us to create a refined, performance driven animation that aligns with the brand’s premium positioning, and we look forward to supporting Havells on future visual storytelling initiatives.

KEY CHALLENGES

Simulating wrinkles

Fabric Simulation

Material Accuracy

Photorealistic steam

Premium Aesthetics

Feature Prioritisation

Swift Turnarounds

Rapid Iteration

Compact Engagement

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