NASSCOM Foundation is the social arm of the IT-BPM industry body, NASSCOM and works with the industry in achieving its goals of social transformation and impact through the IT-BPM industry body, NASSCOM and works with the industry in achieving goals of social transformation and impact through technology.
The Foundation is leveraging the capabilities of IT-BPM member companies of NASSCOM, along with emerging social enterprises, to meet the technology needs of not-for-profit and underserved communities across India, with continuous support from the Government. The workshop was powered by TechSoup, which is a Nonprofit Tech marketplace, enabling low-cost tech for NGOs and Nasscom Foundation through their Indian Partnerships.
It is believed by the community working for the welfare of the people that the availability of the right knowledge and tools could empower brands to achieve more with self-capability.
During the pandemic, the NGOs struggled a lot in having effective marketing due to limited budgets, purely digital orientation, lack of good presentations, and many other such issues.
Nasscom Foundation organizes numerous learning sessions with Industry experts and Subject Matter Experts in the areas to facilitate the growth of the NGO Ecosystem. Last week, a Storytelling Workshop was organized on similar lines involving Aayush Jain, who is the Founder and Director of INK PPT, and a presentationist by profession. This special presentation storytelling workshop helped participants understand the power of storytelling in presentations and how to communicate with clarity.
A magnetic workshop, concerning the whole presentation design and communication industry, was conducted. A 1.5-hour-long session was attended by Students, NGO Founders and Consultants, Business Users, Entrepreneurs, and Digital Marketers. It involved numerous tips and tricks for acing the decks of a PPT and motivated many to focus more on their communication through efficient presentations.
Aayush was able to offer a tremendous blend of theory and practical knowledge applicable in the corporate world to the attendees of the presentation skills workshop, especially highlighting the importance of storytelling in PowerPoint presentations and how effective storytelling in presentations can elevate communication.
The language and wording of the presentation must be clear to the audience and must make them understand even at first glance. He insisted on using the minimum words and most of the visuals so that the attention span would increase.
You don’t want your audience to forget the points discussed during the presentation. You should make the presentations in such a way that every aspect is easier to remember, either through infographics or any other medium.
You don’t have to try much experimenting with your deck. Try keeping one aspect per slide so that your audience is not confused in understanding the direction. Cramping so much content on a single slide will always create problems in numerous ways.
If you can spark emotions after the presentation, this is a clear sign that your audience comprehended the content well. After completion, people carry back emotions more than anything else. This is a core principle of effective storytelling in presentations, a key idea reinforced throughout the workshop.
There is no need to make your audience scratch their skulls; they are listening to you to get more information rather than googling the jargon used during the presentation. Try using simple words wherever possible.
The initial idea you get is in a raw state, and there are many more to come. During the Storytelling Workshop, it was suggested that you should ignore the initial draft and move on to develop something better.
Metaphors help us connect with the context and remember the aspects better. He suggested using photographs to associate certain characteristics with the general phenomena available to our clear sight.
Numbers are crucial for validating the claims and sharing the facts, and presenting the same in the form of charts, graphs, etc., increases the grasping power of the audience to a large extent.
When the content is more and the intent is to showcase a continuity or an arrangement of processes, panoramic presentations become helpful.
Presentations are capable of doing wonders and coming up with amazing results that seem unrealistic to people not familiar with the platform. The session covered many such tricks capable of enhancing the decks significantly.
These techniques support stronger storytelling in presentations and help create more engaging visual flows.
Designing a presentation is one aspect, and using numerous resources to perfect the one is another ball game. He suggests some free resources available online to be used by everyone without getting concerned about the IPR issues.
Aayush shares a tremendous amount of industry insights and resources related to communication design and branding, and if users connect with him over this platform, then there would be a lot to learn without any obstruction.
The virtual event was an interactive one with numerous questions asked and answered at the same time. The audience appreciated the honest effort in making people aware of the possibilities of presentation design and was motivated by many to make a better presentation moving forward. Many attendees noted that the presentation storytelling workshop helped them understand how storytelling in PowerPoint presentations can increase audience engagement. It was concluded as an overall highly satisfactory session with engagements from more than 100 people looking to learn and experiment.
As a passionate explorer, I see crafting the perfect story as embarking on a refreshing Himalayan journey. Every narrative is an adventure, a voyage of imagination, meticulously molded into captivating presentations. I'm here to guide you, ensuring your story becomes an unforgettable odyssey, with each creation as a vibrant landscape ready to captivate eager audiences.
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