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Everything you need to know to create a top-notch pitch deck

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Nishtha Pal
Everything you need to know to create a top-notch pitch deck

Everything you need to know to create a top-notch pitch deck

Every startup survival process includes pitch decks, an essential component of contemporary entrepreneurship. A top-notch pitch desk is a valuable asset for any company trying to raise funds. A mediocre one is simple to overlook and can doubt your business's innovation or success.

Every entrepreneur needs to have a firm understanding of the concept. In this article, we clarify what a pitch deck is and go over some details you should include in yours. We will discuss some tools you can use to create your own pitch deck, look at some examples you can use as models, and determine how to make yours as attractive as possible.

Pitch Deck: What Is It?

Entrepreneurs utilize a pitch deck as part of their presentation to convince possible investors to support their project. Slides in the presentation provide information about the company's strategies, models, and financials.

The most challenging aspect of starting a business is finding investors. Making a financial pitch to investors can be immensely scary. A pitch deck is by far the most crucial tool for fundraising, and one that is effective will assist raise money for product development.

Making a solid pitch is complex and requires careful strategy and execution. When creating a startup pitch deck, one should keep a few things in mind, such as having well-organized business information, emphasizing the business's strengths, and being ready to respond to any inquiries about the company. The ideal tool for luring investors for funding is a pitch deck, also referred to as an investor pitch deck.

A powerful start is the key

We know that a good first impression will pique an investor's attention immediately. Therefore, always begin with a strong point, such as statistics or any background information that will draw investors indirectly.

● Use Visuals

Investors should never forget that it can take time to keep up with hundreds of pitches daily. To avoid clutter, use high-quality photos and other visuals to create the pitch deck slides.

● Invest in selling:

When investing, everyone wants to see progress and receive a return. Investors want to know about the risks and benefits before they listen to the pitch. You can draw and keep their attention by talking about investments and focusing on the topics that matter most to potential investors.

● Be truthful:

It takes time and effort to create the optimal pitch deck. There are occasions when you only have one chance to impress investors. Making a solid pitch is the best way to increase your capacity to sell your company to significant potential investors. Although pitching to an investor can be frightening, if you have enthusiasm, the investor can tell. Be passionate, creative, and pleasant.

Types of pitch decks

Before starting a fundraising campaign, founders present investors with a pitch deck. A pitch deck for investors is split into two sections, as follows:

1. A teaser deck: As investors learn more about the concept, the people developing it, and the products they hope to create, their excitement grows due to the teaser deck.

2. A long-form presentation is brought up when the investor agrees to the initial meeting with the founders. It provides a thorough overview of the setup process. It uses client feedback, a proposal, market trends, how they apply to the product, and a description of the team.

Components of a great pitch deck

Investors must be well-prepared for presentation day. Therefore, it would be beneficial if you were prepared to offer a startup demo before meeting with investors.

A pitch deck can only be deemed flawless and complete with specific components.

1. Goal Statement:

Your overall business objectives are essential, but what you think about the sector is more crucial.

2. The Object:

Your pitch deck's most crucial component is your product or solution. How are you going to design and make it? Add illustrations and specs for more information.

3. Market today:

Investors can see how the product might perform in the market with the aid of a possible consumer environment.

4. Engagement:

This component applies more to a later stage of the startup. Future investors will be more likely to provide capital if there are factors like customer conversion, returns, profit generation, or referrals.

What info should a pitch deck contain?

A pitch deck is a marketing format typically used by startups and intended to give potential investors, partners, or customers information about a business. It frequently contains details about the company's business plan, the nature of its goods or services, competitors, and personnel.

● Introductory company info:

Start with the basics. Although it may be obvious, you must communicate your identity to your audience. Investors must be able to contact you quickly.

● The Challenges:

With your pitch deck, you must convey a certain level of urgency. Possess the ability to discuss a pertinent, urgent issue that a sizable portion of your prospects face. Your potential investors will probably tune out or leave your presentation at this point if you need to demonstrate that you're fixing a significant, actual problem.

● The Answers:

You must demonstrate how specifically your product or service may be used to address the issue. Describe your value proposition in broad terms here. Only spend a little bit of time outlining specifications and features.

● Your business structure:

Investors require a clear understanding of your strategy for attracting clients and generating revenue. The objective in this situation is to create a clear roadmap that exhibits your capacity for strategic planning and analytical thought. Demonstrate to your investors your business acumen and consideration.

● Specifics Regarding the Market Environment:

Give prospective investors a picture of your competition. Display to them your advantages over the opposition. Investors want to know that you'll be able to stand out, so demonstrate your ability to stand out from the competition.

What are the key slides you need to include in an investor pitch deck?

To convince an investor to support your company, your slide deck must have all the required data. The ideal length for your pitch deck should be ten slides.

1. Emphasize How Your Product Is The Answer To Current Problems.

2. Describe How The Product Will Address A Specific Pain Point.

3. Describe The Team.

4. Describe Your Marketing Strategy.

5. Offer A Marketing Plan.

6. Include projections and financial data.

7. Mention The Request (be clear).

8. Include A Strong Call To Action.

9. A Summary of Your Pitch.

10. Provide contact details.

Important Pointers To Ensure Your Investor Pitch Produces Results

1. Use the proper visual aids.

2. Check the accessibility of the slide deck.

3. Avoid Stuffing Information.

4. Use clear language when communicating.

5. Maintain a professional appearance for your deck.

6. Don't overfill your slides with data.

7. Be sure to maintain the integrity of your brand identity.

8. Make the CTA look good.


1. Scaling up your marketing pitch deck is now simpler.

2. Now, business owners can use an appropriate pitch deck for their presentations.

3. Your audience will find it simpler to concentrate on the material you are presenting if you use a template.

4. At INK PPT, we can help you create an interactive pitch presentation that perfectly portrays your ideas and help you crack the pitch at your terms.

Discover how we can create magic in your communication

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About the Author

Nishtha Pal - Orchestrating Excellence

I hold the conductor's baton for every task within our dynamic team. My dedication knows no departmental bounds as I wholeheartedly dive into the intricacies of planning and execution, ensuring that INK PPT operates with seamless efficiency. I'm here to make the magic happen, where every project, every detail, and every moment counts.

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