You're preparing for a crucial product launch. The deck must impress.
Your design team is swamped, and deadlines are brutal. Static slides just won’t cut it anymore.
You need motion—clean, professional, and fast. That’s where Lottie animations come into play.
Lottie is no longer just for app developers. Today, forward-thinking marketing, communication, and product teams across companies like Adobe, Google, and Salesforce are incorporating Lottie files, including vector images, into their PowerPoint presentations to stand out. These lightweight micro-animations are light, scalable, and visually stunning—perfect for modern corporate storytelling.
Unlike traditional video files, Lottie designs are vector-based and JSON-driven. They’re small in size but pack a punch in visual impact.
The best part?
You don’t need to be a motion designer or learn After Effects to use them. With the right approach, you can create Lottie animations in just a few clicks , convert them, and use them in PowerPoint seamlessly—even with tight timelines and limited design resources.
For marketing leads, branding professionals, or communication heads—Lottie animation is no longer a luxury. It’s the edge you need when PowerPoint needs to move beyond basic transitions.
Let’s break down how to use Lottie files in PowerPoint for motion, without losing your sanity—or your deadlines.
Before diving into PowerPoint, it’s essential to understand what Lottie animation is and why it matters, especially how it relates to json files. A Lottie file is a JSON-based animation format developed by Airbnb. It renders high-quality animations in real-time across different platforms—web, mobile, or presentation software—without heavy file sizes or pixelation.
This format supports rich animations with transparency, vector scalability, and dynamic movement, making it ideal for branding, UI flows, product walkthroughs, or animated logos in presentations.
Now, here's the nuance. PowerPoint doesn’t natively support Lottie json files. But you can still use them—by converting them into compatible formats for mobile devices, like GIF or MP4 while retaining the motion.
That’s where the strategy comes in. You can either use Lottie animation software like Adobe After Effects with Bodymovin or leverage platforms like LottieFiles to create Lottie animations or customize existing ones. Then convert and embed them into your slides.
The outcome? Clean, crisp animations that make your deck feel enterprise-grade, without depending on large video files or static iconography.
Let’s say your product team wants an animated data flow in a slide or your event deck needs a subtle logo loop. Here’s how to go from creating Lottie animations to inserting them in PowerPoint with a professional touch.
You don’t always have to start from scratch. Platforms like LottieFiles.com offer Lottie animation free libraries. You can browse, preview, and download designs. These animation experiences can be customized inside their web editor or with a Lottie creator tool.
Visit LottieFiles.com to browse free animations or upload your own.
Since PowerPoint doesn’t support .json directly, you need to import and convert it.
Option A: Convert to GIF
Option B: Convert to MP4
3. Insert into PowerPoint
4. Set Playback Options
In large organizations, teams are often stretched across multiple deadlines, brand guidelines, and messaging priorities. Having a tool that allows you to deliver impactful visuals without starting from scratch is a game changer.
Here’s what makes Lottie animations the preferred solution for PowerPoint motion needs:
That’s exactly why agencies like INK PPT help global brands adopt smarter animation workflows. Instead of sinking time into creating videos from scratch, they recommend using Lottie design systems for repeatable, consistent brand motions across decks.
For event decks, keynote slides, or product presentations filled with engaging images , this creates alignment across departments and clarity for audiences.
In a time-crunched, visual-first corporate world, adding motion shouldn’t come at the cost of productivity. Lottie bridges that gap.
By learning how to use Lottie files in PowerPoint for motion, teams can leverage powerful features, such as vector layer manipulation, to bring modern, polished visuals into their slides—without relying on heavy software, large budgets, or in-house motion teams.
With platforms like LottieFiles and creative partners like INK PPT, your next presentation can be both elegant and effective. Just the way your brand deserves.
Looking for Designers who can create animation for you and help users maximize their presentation impact.
As a passionate explorer, I see crafting the perfect story as embarking on a refreshing Himalayan journey. Every narrative is an adventure, a voyage of imagination, meticulously molded into captivating presentations. I'm here to guide you, ensuring your story becomes an unforgettable odyssey, with each creation as a vibrant landscape ready to captivate eager audiences.
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