Campus Recruitment is one of the best ways to hire the best talent for your company. Every year, thousands of companies hire from campuses around India. However, not everyone gets the best candidates for their company. Many firms are not successful with their campus recruitment efforts and end up making a loss.
Why does this happen? This happens due to lack of proper communication. The company is not able to communicate its vision, values, perks, work environment, and ethics effectively. The art of storytelling that will make candidates sit in interviews with your company is missing.
Enter company presentations for campus recruitment.
An effective campus recruitment presentation helps you communicate the selling points of your company well. These presentations with the help of interesting visuals and engaging storytelling are able to grab the attention of the candidates.
In this article, we’ll talk about how you can build your dream team with a successful presentation. Ready to dive in? Let’s begin!
But first, why should you go down the campus recruitment route?
Not sure about campus recruitment? Read the benefits of it below!
1. Saving of Time and Effort
Before the internet age, hiring candidates would have taken up a whole day for businesses. Companies had to use a variety of strategies, including advertising, and don't forget the lengthy hiring procedure and interview process.
But with on-campus hiring, things have changed for the better because businesses can now work directly with colleges and institutions to discover the talent they need. This makes the entire process simpler and more efficient, guaranteeing its success from beginning to end.
2. Better Retention of Employees
Retaining employees is key for an organization's growth. Companies can welcome people who are already engaged, interested, and dedicated by hiring workers soon after they graduate. When employed with such qualities are present in an organization, the churn rate is usually low. As a result, businesses may have to make less regular financial investments to replace workers who frequently give up and leave.
3. More Efficient Workforce
As we know, the upcoming workforce is the generation of GenZs and Millennials. These are the people who are young, quick-learners as well as multitaskers. Gen Z and Millennials are more willing to support their coworkers when they need it.
In order to avoid engaging in any disruptive behavior, they strive to learn a lot during their initial stages of employment. Additionally, they might be quicker and more effective than someone with a lot of professional experience.
4. Get the Best Talent
One of the biggest advantages of college recruitment is that it allows businesses to select people who are very confident, passionate, and dedicated. This is therefore recognized as one of the most acceptable strategies for obtaining new talents and skills, enabling businesses to easily succeed in fierce competition.
Employers will always be able to evaluate applicants' abilities using a variety of tests while hiring on-campus, enabling them to gain a complete grasp of the candidates' skills and ensure that campus hiring decisions are of the highest caliber.
Okay so, what role do presentations play in campus recruitment?
As touched upon previously, if made and delivered properly a company presentation for campus recruitment would be the best weapon at hand. Even if you have the best working environment and all the perks for your employees, if these are not conveyed properly you’ll have a hard time finding good candidates via campus recruitment.
Here are some points highlighting the role presentations play in campus recruitment.
1. Impactful Communication
Presentations are the best way to communicate all information about your company. These can also quickly become the worst way as well if the presentation is boring, messy and has no clear message.
This is why designing an impressive presentation is important. With the help of an impressive presentation, your HR team will be able to make a good impression among candidates. As a result, more and more candidates will be willing to join your company.
2. Attract High Quality Candidates
There is an abundance of candidates at campus recruitments. However, there are only a few high quality candidates. All kinds of candidates will be watching your presentation when it is delivered in campus placement drives. With a stirring presentation, you’ll get the attention of the best candidates.
Naturally, the best candidates are not on the lookout for average companies. You’ll be checked out of their list if you’re average. These candidates are not eager to join average companies. Your imposing presentation will be able to send across a message that your company is not average. As a result, you’ll successfully be able to attract the highest quality of candidates.
3. Stand Out from your Competitors
Out of all the companies, yours will stand out with a great campus recruitment corporate presentation. By using elements like storytelling and humor, your presentation will be remembered. When you have a rock solid presentation and your competitor doesn’t it makes a huge difference!
Your company will become the one to bag the most number of smart candidates—which will lead you to building the dream team for your organization! Especially with thousands of companies hiring every year, the competition is high. As a result, standing out from your competitors is necessary.
Now what makes a regular presentation into a powerful one?
You’re clear about the important role a company presentation for campus recruitment plays. Let’s understand how you can create a powerful campus recruitment presentation.
1. Define the Purpose
Start by talking about the company's vision and mission. Include the purpose of the organization and talk about the kind of problems it is solving. It will clarify the candidates and help them decide if the meaning resonates with them. If it does, candidates will choose your company first.
2. Include Company's Advantages
When selling a product or service, you highlight all the possible USPs to attract customers. Do the same with your company. Highlight the salary packages, work culture, annual and paid leaves, medical benefits and other perks.
Present it in a graphical or animated format to make it attractive and attention grabbing. You can also ask some of your employees to talk about how valued they feel in your organization. Remember, people trust reviews from existing employees more than anything!
3. Don't forget the Statistics
Numbers make a great impression in campus recruitment ppt presentations. Add infographics on scale and market share to describe your company's position. It also helps them to know your journey and shows them that you are serious about growing. It also shows them that your company is not at a stagnant stage.
4. Include a Welcome Video from the Employees
The HR team usually conducts presentations, but candidates must work with managers and other employees. So, including a video brief about the work process and expectations can give them a better idea of the role.
Most companies include a video from the directors but not managers or employees. Adding that will help candidates to understand your company better. Doing something different like this in your campus recruitment ppt presentation will make you shine from your competitors.
5. Keep it Crisp
Students attend many company presentations during recruitment season, so they are tired of sitting through long presentations. Hence, keep it crisp and concise. Try to convey most of the information through infographics and videos as they are more pleasing to the eye.
6. Keep it Interactive
Try to include questions or prompts that encourage interaction in your campus recruitment corporate presentations. Finish your presentation quickly and keep some time for interactions. Ask students to clear their queries and talk to them, encouraging them to apply for the positions.
7. Tell a Story
The tone of the presentation should not be formal but interactive. Narrate it like a story and be persuasive to appeal to the emotion. You can include a section about how the company started and reached where it is. Great storytelling is one of the best ways to keep people engaged and make sure they’re not losing interest.
8. Add a Campus Video
You will be hiring Gen Z, who focuses a lot on the aesthetics and vibe of a place. So, shoot a video on your office campus, including the cafeteria and meeting rooms with desk spaces. Most of them might apply if they like the office environment.
Use easy-to-read fonts for the presentation. Keep it under ten slides and focus more on the company benefits and office environment. Also, remember that you can make a top-notch campus recruitment corporate presentation, but it all depends on how you present and interact with the students. So, be friendly and warm to attract better job applications.
Let us take off the burden of creating presentations
We’ve told how a powerful presentation comes together. We should also tell you that it is a time consuming task. This is why we at INK PPT help you with the difficult part of the job! We’ll design a stellar campus recruitment presentation for you that’ll bring you the best candidates out there. Ready to start building your dream team? Start here.