NASSCOM Donor Report 2015- 16

Introduction

NASSCOM Foundation is the social arm of the National Association of Service & Software Companies (NASSCOM), a prominent organization in the IT industry in India.

They approached INK PPT to design their Donor Report for 2015-16, which would showcase the initiatives and campaigns led by corporations across the country and their impact on the industry and society.

Challenge

Our challenge was to simplify the information-heavy Donor Report and create a visual narrative that would enhance the focus on the impact while reflecting the purpose of the report.

We had to present the data in a simplistic manner, making it easy for the audience to understand and engaging enough to hold their attention.

Solution

We designed the Donor Report in PowerPoint format, with a gentle color palette that complemented the NASSCOM Foundation's brand guidelines. To present the data in a simplified manner, we used infographics and simplified statistics to improve the understanding of the information.

We also used iconography and imagery to make the communication direct and effective. The final report was a result of a collaboration of visuals, icons, templates, and design tools, showcasing the impact effectively without missing out on the core communication.

Impact

• The Donor Report successfully highlighted the industry impact of corporations, enhancing the brand image of NASSCOM Foundation as a leading social arm of the IT industry.
• The simplified information and visual narrative of the report increased the engagement and interest of the audience, leading to better reception and a higher conversion rate.
• The report facilitated better understanding of the initiatives and campaigns led by corporations and their impact on the industry and society, leading to increased awareness and support for the cause.
• The design and approach of the report strengthened the relationship between NASSCOM Foundation and their donors and partners, leading to increased business opportunities and collaborations in the future.
• The report created a positive impact on the society by promoting the use of technology for social transformation, leading to better accessibility and opportunities for the underprivileged.

Overall, the report helped NASSCOM Foundation achieve their goal of showcasing the industry impact and promoting social transformation through technology effectively, leading to a positive change in society.

‍