PolyCab EPC

Introduction

Polycab is a leading Indian manufacturer of electrical cables, wires, and other related products, with an impressive track record of executing power EPC projects in various regions throughout the country.

As a manufacturing company that prides itself on innovation and expertise, they approached INK PPT to redesign their presentation deck for their power EPC projects, which would showcase their capabilities and achievements in a visually impactful manner.

Challenge

The primary challenge INK PPT faced was to create a design that was in line with Polycab's pre-existing visual identity and guidelines, while still being visually engaging and informative for their audience.

INK PPT needed to present their vast amount of data, statistics, and images from their projects in a clear, concise, and visually appealing manner, which would hold the audience's attention and communicate their brand values and strengths effectively.

Solution

INK PPT's team approached the challenge with a keen eye for detail and design, using Polycab's brand colors and fonts to create a cohesive and visually appealing design language. They used real images from their sites, vector graphics, line drawings, illustrations, and infographics to balance the presentation with an appropriate level of detail and interest.

By presenting their information in a simple and streamlined format, INK PPT was able to highlight their achievements and capabilities over a decade in a visually engaging manner. They also ensured that the presentation was easy to navigate and comprehend, with clear headings, bullet points, and other design elements.

Impact

• Improved brand perception and recognition through a visually appealing presentation deck.
• Increased engagement and interest among the target audience, leading to higher conversions and sales.
• Enhanced communication of INK PPT's capabilities in executing power EPC projects and their positive impact on society.
• Strengthened INK PPT's position as a leading presentation design company.
• Facilitated better understanding of INK PPT's services and initiatives among potential clients, leading to increased business opportunities.
• Created a positive impact on the environment by reducing risks like deforestation and short circuiting through the implementation of underground cable networks.