Polycab is one of India’s leading manufacturers of cables, wires and allied products such as uPVC conduits, lugs and glands. They have a range of cables and wires for practically every application and have recently launched a wide range of consumer electrical products.
Our first project for Polycab Telecom Business was to design their case study presentation that was all about showcasing every crucial fact & figure about the brand along with showcasing the work done by Polycab for the state of Gujarat & Bihar.
We portrayed the essential role played by Polycab in BharatNet Project and how it helped Bihar & Gujarat districts evolve digitally. Bharatnet Project is India’s pride and came up with a motive to power up the districts of Bihar & Gujarat with high-speed broadband having 5G/4G speeds to help education, healthcare, infrastructure services with digital connectivity. Polycab worked as a PIA with BharatNet, connected 2.5 Lakh Gram Panchayats & provided high-speed broadband through optical-fibre cables at very affordable prices.
The presentation was a beautiful blend of images, vectors, line drawings, illustrations & infographics. We followed the brand guidelines thoroughly and used only the brand colours & fonts. By using red, orange, and blue we created numerous beautiful elements for the deck.
We made this deck visually appealing rather than an informative case study. For the brand essence, we kept the fibre-optic cable element to show connectivity.
The deck communicated to the audience what Polycab has done for Gujarat & Bihar so we designed section dividers using images from Gujarat & Bihar along with the fibre-cable elements. The intent behind the project was to showcase all the necessary numbers with a twist of vectors, images, detailed illustrations & line drawings.
It came as a new experience as Polycab is an electrical wires manufacturer company. We showcased every piece of information perfectly without missing out on anything. The creativity was kept intact along with the subtle output of the presentation. We offered numerous design options keeping all the brand colours intact, and the client finalized this particular design.